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GSM Roofing, Family-Owned Commercial and Specialty Roofing Contractor Since 1946

GSM Roofing at a Glance

GSM Roofing, Family-Owned Commercial and Specialty Roofing Contractor Since 1946

The GSM Roofing Story

In 1946, J. Fred Gooding moved from Philadelphia to Lancaster, PA, sold his car, and used the money to buy materials for his first roofing job. He hitchhiked to job sites.

Bill Simpson and his truck joined the operation shortly after. Fritz Mackes, a sheet metal mechanic, came next, completing the Gooding, Simpson and Mackes, Inc. trio that gave the company its name and its initials.

Fred’s son John returned from Vietnam in 1969 and joined the company as the second generation of the Gooding family. In 1983, the expanding sheet metal division separated to become GSM Industrial, which grew into non-roofing metal fabrication. GSM Industrial is led today by Mike Towers, John Gooding’s nephew.

John opened a second roofing office in Newark, DE in 1987. The company built a reputation for commercial and specialty roofing quality that reached well beyond Lancaster County. John’s sons Reed and Will joined, Reed in 1996 and Will in 2004.

In 2009 the company launched as GSM Roofing under its current brand, and the Delaware office relocated to Elkton, MD. In 2012, the third generation of the Gooding family took over leadership: Reed as President, Will as Vice President, with John remaining active as Chairman until his passing in 2025.

Today we are one of the most respected commercial and specialty roofing contractors in the Mid-Atlantic. Our relationships with clients, manufacturers, and trade partners are measured in decades. That is what 80 years of uninterrupted operation looks like.

GSM roofing owners Reed Gooding, Will Gooding and former owner John Gooding.
GSM building in history
GSM building today

Trust Our Team

At GSM Roofing, our team is the foundation of our success. With decades of experience, we bring a deep commitment to quality, safety, and innovation in every project we take on. Our skilled professionals work together to provide exceptional roofing solutions tailored to each client’s needs. Dedicated to delivering superior craftsmanship and service, our team is passionate about building long-lasting roofs and relationships. Meet the people who make GSM Roofing a trusted name in the industry.

What We Do

We have worked on virtually every commercial building type, roofing system, and project challenge common to the Mid-Atlantic region. Here is the full scope of what we provide.

Commercial Roofing

New construction and roof replacement across all major commercial systems: single-ply membranes including TPO, EPDM, and PVC, built-up roofing, modified bitumen, shingle, and roof coatings. We work on buildings of every scale, from single retail facilities to large industrial campuses with multiple structures and complex rooftop equipment. General contractors, building owners, and developers bring us in when the roofing scope cannot afford to go wrong.

Maintenance and Service Work

Preventive maintenance programs, biannual inspections, targeted repairs, emergency response, roof snow removal, and curb installations for rooftop HVAC equipment. Our Exceptional Roof Protection Plan is built specifically for facility managers who need documented maintenance records, a defined response time commitment, and a contractor who learns their buildings over time. Every plan includes a guaranteed 2-business-day response to any leak that develops between scheduled visits.

Specialty and Historic Roofing

Slate, tile, metal, cedar shake, custom copper, lead-coated systems, and historic restoration on landmark structures. Most commercial roofing contractors cannot do this work. We contributed to the National Slate Association’s installation manual and have restored roofs on significant historic buildings throughout the region, including the Nittany Lion Inn at Penn State, President Buchanan’s Wheatland in Lancaster, and Cabrini College in Philadelphia. When a building cannot be replaced, the contractor restoring its roof needs to understand what that means before the work begins.

Emergency Response

Active leaks, storm damage, wind blow-off, membrane failure. We provide 24/7 emergency commercial roof repair across PA, NJ, DE, and MD. Call 800-532-ROOF at any time. Two offices means genuine coverage across the full service area, not a single dispatch point.

What Sets Us Apart

Nearly 80 Years Without Interruption

We have operated continuously since 1946 through three generations of the same family. That means the roofing systems we installed decades ago are still being serviced by crews who know them. It means our supplier and manufacturer relationships are built on mutual performance over decades. And it means when a client has a problem, they reach a company with real institutional memory, not a call center working from a ticket system.

A Workforce That Stays

More than 100 of our employees have been with us for 25 years or more. In a trade with high turnover, that number is unusual enough to be worth stating plainly. The crew that shows up at your building is not new to commercial roofing. Many of them have been doing this longer than some of our competitors have been in business. When you are evaluating roofing contractors and price looks similar, this is the difference that matters.

Two Offices, Real Local Coverage

Our Ephrata, PA office covers Lancaster, Chester, Berks, Lehigh, Philadelphia, and surrounding counties. Our Elkton, MD office covers Cecil County, New Castle County, Baltimore, and the surrounding tri-state area. Two offices means local crews, local response times, and teams who know the buildings and conditions in their markets. It is not the same as a regional headquarters dispatching crews across four states.

COSTARS Registration

We are a registered COSTARS supplier (No. 008-E23-1112). Pennsylvania school districts, municipalities, county governments, and state agencies can hire us directly without running a competitive bid. For public-sector facility managers who spend significant time managing procurement, this is a practical advantage that a small fraction of commercial roofing contractors in Pennsylvania can offer.

GAF GoldElite Certification

We hold GAF’s GoldElite Commercial Contractor designation, the highest tier in GAF’s commercial contractor program. This authorizes us to offer GAF’s strongest commercial warranties, including the Golden Pledge warranty, which provides manufacturer-backed coverage that a standard labor warranty cannot match. For building owners who want maximum long-term protection on a replacement investment, the distinction matters.

Safety Without Compromise

We employ a full-time dedicated Safety Director. Every crew member receives ongoing training, and we comply with all OSHA roofing guidelines and manufacturer safety requirements. We are enrolled in Avetta and ISNetworld, the leading contractor safety compliance platforms required on institutional, healthcare, and government projects. Facility managers who have dealt with safety incidents on their properties know why this needs to be confirmed before a crew arrives.

GSM Roofing and The Gooding Group

We are part of The Gooding Group, which also includes GSM Industrial. The Gooding family has led GSM Roofing for nearly 80 years, and the Towers family has led GSM Industrial for over 35 years. Both families have the next generation active in their respective businesses today.

GSM Industrial specializes in custom metal fabrication outside the roofing trade. For projects that require both a complex commercial roofing system and precision custom metalwork, our relationship with GSM Industrial allows both scopes to be coordinated through a single point of accountability. That is a capability no standalone roofing contractor can offer.

The Gooding Group Foundation

Great Roof Giveaway logo

Founded in 1988, The Gooding Group Foundation supports nonprofit organizations in Southcentral and Southeastern PA, northern MD, and DE through charitable contributions, employee matching gift programs, and college scholarships for employees and their families.

Each year we host the Great Roof Giveaway, an annual contest open to 501(c)(3) nonprofits in our service area. One qualifying organization wins a new roof, roofing repairs, or related services at no cost. Visit our Great Roof Giveaway page for current contest information and how to enter.

Organizations that have received support include Good Samaritan Services, Lancaster Lebanon Habitat for Humanity, the Fulton Theatre, American Legion Post 429, the Alzheimer’s Association, Real Life Community Services, and others across the communities where our employees live and work. A company that has operated in the same region for nearly 80 years has obligations to those communities. This is how we meet them.

Talk to Us

If you manage commercial or institutional properties in PA, NJ, DE, or MD and need a roofing contractor with the experience, credentials, and local presence to handle what you are dealing with, the starting point is a direct conversation.

Call 800-532-ROOF or contact us online. We always respond promptly.

I do not check the work. But I can say that the two men answered my question with courtesy. They assured me that the roof is in good order. And your company responded to the work order on short notice as coordination with plumber’s installation was key. My association with your company has always been more than satisfactory.

Ann Liarakos